How can you delete Facebook Reviews?
Social Media Marketing Tutorials
Do you have unfair Facebook Reviews you would like to delete? This article helps you to manage and report Facebook Reviews for best results!
Do you have a few Facebook reviews you would like to delete?
Of course! It happens. We can’t please everybody all of the time. And, there are such things as “online trolls.” which is purposely harassing people and businesses online just to rise up trouble and get attention. It even happens on Instagram, through which it is hard to avoid if you’re engaging on social media! In this article you will discover:
- Compelling statistics
- The importance of online peer reviews
- How to manage Facebook Reviews on Facebook Pages
You will also find that the current set-up allows Facebook Page Owners & Admins with the opportunity to display outstanding customer service, making Facebook Reviews a jewel on the Facebook page and a wise investment of time and duration.
Online Peer Reviews and Purchasing Decisions
Consumer Reports used to be the big resource that influenced people’s purchasing decisions. Many still subscribe to and refer to this resource. However, new social media trends and resources have evolved.
- A few statistics about online peer reviews to note:
- Consumers are 51% more likely to buy from a brand they follow on Facebook (Study by Chadwick Martin Bailey)
- Consumers are 67% more likely to buy from the brands they follow on Twitter (Study by Chadwick Martin Bailey)
- 27% of consumers regularly use online reviews to determine which local business to use (Local Consumer Review Survey, 2012)
- 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations (Local Consumer Review Survey, 2012)
- 50% of B2B buyers turn to social media/peer reviews (G3 Communications)
Did you see that number up there? 72%! Also, note that online reviews are important in both personal purchasing decisions AND business purchasing decisions. As the studies noted above are dated a few years ago, you can only imagine the numbers have increased, making online reviews even more prudent. Some business brands have even been using a Facebook Reviews plugin to show Facebook Reviews on websites.
Introduction to Facebook Reviews
Like Facebook Ads, Facebook Reviews has seen quite a bit of evolution in how they work for businesses and organizations using Facebook Pages for marketing. They were tied to locations, then they disappeared, now there are definite ties between users and location Pages. It is not a perfect system, by any means. And, it’s Facebook – We’ll probably see more changes for Facebook Reviews along the way!
How to Delete Facebook Reviews
The honest truth: At the time of this article there is no way to delete a Facebook Review. But, you can hide them from direct view on your page, they would still be viewable at other places on Facebook, and the web.
Facebook Reviews – A Case Study
Someone working in the legal sector approached me with the question, “How do I delete Facebook Reviews?” And he explained his experience through a troll. Yet, important to fix in the appropriate manner so you can minimize the impact of the negative Facebook Review’s effects, and protect the long-term quality of the brand page. Even with the negative Facebook review posted, I was able to see that the Facebook Page had a good number of reviews and that the average score was 4.8 out of 5.0. But the professional explained that they may run for political office in the future, and preferred to have the Facebook Review removed.
The Troll Culprit:
Of course, the statement in the Facebook Review is untrue. In addition, all of the others were positive in nature. At the same time, most were several months old. Since he cannot delete this Facebook review free and clear, I would make the following recommendations:
- Solicit new Facebook Reviews to “drown” the negative review
- Comment on all reviews – To respond with gratitude and display positive customer service
- Let the fans speak!
How to Manage Facebook Reviews
It is easy to join a Facebook Reviews tab on your Facebook Page, so you might as well use the resource if it could profit your business. If your Facebook Page allows for Facebook Reviews, just like any other Page component, you have to manage it. Monitor the activity regularly to be current and assured that all is as it should be.
1) Solicit New Facebook Reviews
This is something that should be continually and consistently done. Whether it is requesting this from a client that has just had a positive experience, or if you do an occasional shout-out in an email newsletter.
2) Comment on All Facebook Reviews
This feature was not always available. But since Facebook now permits this, continue the conversations ongoing by your enthusiastic fans, by all means!
- Thank them.
- Answer or clarify questions.
- Follow the conversation.
This all helps you earn online cred, but also attention from Facebook in how it scores your Facebook Page in the procedures. Just as you see in the example above, you will have space to add your comments just like a regular Facebook conversation thread (see highlighted text).
3) Let the Fans Speak
First, be aware that any action you make to respond could backfire on you, as online trolls will usually follow a back and forth far past your patience. You may want to simply ignore your trolls. But, if you do choose to respond, please understand there may be ramifications that could destroy the positive ranking of your Facebook Page. Your fans can also help you in reporting trolls!
When enough reports are logged, Facebook can opt to delete the negative review for you, which is ultimately the most effective. It could result in the offending profile being tagged by Facebook, and they could even revoke their access if they have caused enough trouble on the platform.
How To Report online trolls that leave negative Facebook Reviews
Any Facebook Page owner or Facebook Page Admin can go to any of the posted reviews, and “X” it out. Hover over the upper right corner to find the X, and then click. This hides the Facebook review from your site.
You will see in the middle text that you can then choose to “undo” your action, or click the “Report” link. Clicking that will bring another box to pop up, and you can click to choose to report the review as inappropriate. This sends an alert to Facebook. In their monitoring, if enough people report it, it could be permanently deleted on the Facebook platform. Thus, it is very similar to reporting an inappropriate Facebook profile.